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Summer lemon trend: the perfect combination of food, nutrition and beauty

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  • Added: 8/20/2024 2:04:33 AM
With the arrival of the hot summer, a kind of fruit has set off a wave of popularity in major consumer fields, that is lemon. Whether for gourmets, nutritionists or beauticians, lemon is a fruit worth recommending in summer.



According to the consumer observation report, the search volume and sales of lemons have shown explosive growth in recent times. Data shows that in the past two weeks, the search volume of lemons and related products has increased by 370% year-on-year, among which the search volume of seedless lemons has increased by more than 50 times, and the search volume of lemon tea has increased by more than 7 times. The search volume of yellow lemons, Hainan lemons, and kumquat lemons has also shown double-digit growth.

Lemon, also known as motherwort, lemon fruit, etc., has a unique sour and refreshing taste and rich nutritional value, making it a popular fruit in summer. As a treasure trove of vitamins, lemon can effectively supplement the body with vitamin C and many other nutrients. In addition, lemons are also widely used in food, medicine and cosmetics, and now have formed a huge "family pedigree".

Different consumers have different preferences for lemon varieties. Female consumers are generally more keen to buy lemon products, especially yellow lemons and seedless lemons. Among them, young consumers aged 16-25 prefer the unique taste of kumquat lemons; while consumers aged 26-35 prefer seedless lemons; for consumers aged 36-45, they prefer small green limes with a more sour taste.

In terms of origin, lemons from Anyue, Sichuan, Tongnan, Chongqing, Wanning, Hainan and other places are favored by consumers for their excellent taste and quality. In particular, Anyue lemons have a year-on-year sales growth of more than 80%, among which consumers in Shanghai, Shandong, Tianjin and other places are particularly enthusiastic about buying.

When consumers buy lemons, in addition to paying attention to the variety, they also pay great attention to the product's origin and region information, such as whether it is directly shipped from the origin and directly sourced. To this end, Kangmaide's procurement and sales go deep into Anyue, Hainan and other major lemon producing areas, strictly screen farmers and products, reduce the cost of intermediate links by picking at the source, and deliver fresher and higher-quality lemons directly to consumers with shorter links and lower prices.

As consumers' pursuit of health and quality of life continues to improve, the lemon consumer market will continue to expand. Whether used in cooking, nutritional supplements or beauty and skin care, lemons will become an indispensable part of people's lives. And this summer lemon trend will continue to sweep the entire consumer field.

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